There was a bug that was preventing the same program info from being populated into the Clone To and Folder fields as the default (currently for Forms, Emails, LPs and Social Buttons), which was fixed late yesterday, so now it actually takes 1 click less to clone to the "Same Folder" - compare with Smart Campaigns and Smart Lists, which still use the old style dialog box, so in that regard it is better.
The "Folder" label is appropriate if you are cloning an Email, LP or Form to "Design Studio", but is confusing if you are cloning to "Marketing Activities", since currently you can only clone into a program. Interestingly, if you clone a Social Button, the prompt is "Program", not "Folder". Perhaps this UI change is an oversight or perhaps it is in anticipation of allowing us to clone into a specific program/folder in the near future?