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Text Message Marketing

Shannon_Ryan
Level 2
Level 2
‎07-28-2017 11:46 AM
‎07-28-2017 11:46 AM

Text Message Marketing

Does Marketo have text messaging capabilities or sync with text messaging software?

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Darrell_Alfons2
Level 10 - Champion Alumni
Level 10 - Champion Alumni
‎07-28-2017 11:52 AM
‎07-28-2017 11:52 AM

Re: Text Message Marketing

I've heard of marketers leveraging the Vibes integration: Vibes – SMS, Apple Wallet, Android Pay, Mobile CRM – Marketo LaunchPoint 

Looks like there a few options here: Marketo LaunchPoint

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Josh_Hill13
Level 10 - Champion Alumni
Level 10 - Champion Alumni
‎07-30-2017 11:08 AM
‎07-30-2017 11:08 AM

Re: Text Message Marketing

Yep. Informatica SMS and Twilio are the most popular.

You do have to think through the experience for the customer and setup an opt in process and opt out process. Each country has unique requirements.

Some use cases:

  • automated meeting reminders
  • on site event reminders
  • product communications
  • in app product communications
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