Test cadence of engagement stream

Anonymous
Not applicable

Test cadence of engagement stream

Is there a way to have the same stream released at 2 different cadences and compare which was more favorable in driving email conversion?  I would love to be able to take the engagement program members and split into 2 groups, have group 1 receive the stream at a pace of 1 email per week and have group 2 receive the stream at a pace of 2 emails per week. Has anyone done this?
Tags (1)
1 REPLY 1
Josh_Hill13
Level 10 - Champion Alumni

Re: Test cadence of engagement stream

Yes, do this with two Streams.

Each Stream will have the same content, but a different cadence.

Your Entry Campaign will need to split up the group randomly, using Random Sample in the Choice Step...although you may have to split it a different way.