System Unsubscribe Behavior in Smart Campaigns

[Anonymous]

I feel like this is Marketo 101, but I can't seem to find an answer anywhere and it was never mentioned in training...

When someone is given the "unsubscribe = true" (system unsubscribe), either manually or through an unsubscribe landing page, are they automatically prevented from being sent any email communications from all programs, or does every smart campaign need to add a filter for persons on the "marketable persons" list only or "unsubscribed = false"?

[Josh_Hill13]

It is in the docs.

Email Invalid=T

Marketing Suspended=T

Unsubscribed=T

Blacklisted=T

will block any non operational email immediately. There is nothing further to do. Only Invalid, Blacklisted block ALL future email sends.

[Anonymous]

Thanks, Josh. The line in the docs "If a person checks this box, or clicks the unsubscribe link in an email, they will no longer receive marketing emails. They will, however, receive operational emails." just seemed very high-level and I wanted to make sure that there was nothing needed on the admin end to make this happen.

[Dan_Stevens_ · Accepted solution]

Yes, they are automatically suppressed and no need to include a separate filter.  But just for non-operational emails.  They will still receive operational emails.

We, on the other hand, do include the filter - along with several other filters that make a person non-marketable (email invalid, blacklisted, hard-bounced > x times, etc.) - just to make our smart campaigns as efficient as possible.  Actually, we have a field called "Emailable" - and that's what we filter on in our smart campaigns.  If all of these are true, "Emailable" is set to TRUE:

[Anonymous]

Thanks for the quick and detailed answer!