Sync facebook lead id with marketo

[Recho]

Hi All,

We are looking to pass data back to Meta to help the algorithm learn what works for our business. Currently, Facebook Lead Forms are integrated with Marketo then data are being passed to SF. However, the unique identifier, “Lead ID” is not been synced to neither Marketo nor SF.

Is there a way to sync Lead ID from FB to Marketo or SF ? 

Regards

[Darshil_Shah1]

Interesting! Is there any specific reason you would like to sync the Facebook Lead Id to Marketo? As you rightly said it's a unique identifier for the people captured through Facebook Lead Ads, and hence, it may not have any significant use in Marketo/SFDC given that you can always use Email Address as your identifying field. Do you have a ton of duplicate records in your database? Additionally, only fields that have been saved to Facebook form templates will appear as options here. Facebook Lead Id, unlike other custom/standard lead info fields, is a system-managed field and hence, isn't present on the forms.

[Recho]

Thank you for your response Darshil , Reason to sync lead ID to Marketo is to be able to sync back back leads to facebook in order to  tell algorithm what leads actually converted for us(depending on our custom fields that defines success)  so algorithm can learn and we can set up the custom conversion to optimize our tar-getting as per that,  but facebook would need unique identifier for it. similar to what google does using GLICK id to optimize towards conversion.

[Darshil_Shah1]

Did you look at Facebook offline conversions? You can basically map your RCM stages with the available Facebook conversion stages, and track the full-circle conversion data as people flow down the funnel. When a Facebook Lead is generated from a Facebook Lead Ad and reaches a mapped stage, Marketo sends offline conversion data back to Facebook several times a day via an automated API. The data appears in the Facebook Ads Manager Report. I'm not sure whether this data could be leveraged by the machine-learning model to optimize the Ad-spends.

[Recho]

Yes We did look into it but it seems currently facebook does not allow custom conversion to be created. It only have predefined conversions and i am not sure if that would align with our users journey with in system.

[Recho]

@Darshil_Shah1  Just figured out half way through, We are able to see the Lead id in the activity log of facebook form fill our activity however it does not appear in constraints.
We want to map this Id with SF field but this is not a field in Marketo information lives in activity log only.

[Darshil_Shah1]

Cool- can you access the Id data as an attribute in the Filled out Facebook Lead Ads Form activity? You can get the Activity Id of this activity through the describe activity types endpoint first, and then Query the activity using the Get Activities endpoint to see if the Facebook Lead Id is available as one of the attributes in the response. Even if you're able to, it'd be quite a task to get it to the SFDC, and then re-sync the apt lead status back to FB.

[Recho]

Unfortunately ID data is not available as constrain in the Filled out Facebook Lead Ads Form activity , there is no way to reference it. Trying see if any custom integration can make api calls to FB to get the information and sync to Marketo. Thank you Darshil for helping and it really seem to be a task!!

[Darshil_Shah1]

Thank you for the update, @Recho! Did you check whether it's available as an attribute in the activities API response though? 🙂

[Recho]

Hey @Darshil_Shah1  Sorry for late response, Yes this seem to be an available attribute, We are trying to set up an API code on SF side that could get the value and assign it to custom field. Still in process will update if successful!! Tx again