Hi,
Our annual conference is using Swoogo for registration this year.
We've added Swoogo as a LaunchPoint and are currently doing the field mapping within Swoogo.
My question is how does this registration data actually make its way into Marketo? I can't select the event as an Event Partner.
If this can't be done, then how do registrants become members of my program? Not sure what my campaign trigger would be.
Does anyone have insight into this?
Thanks,
Erin
I don't think there's any public documentation available for Swoogo-Marketo integration (at least none that I could find online). Also, AFAICT, this integration is something that is developed and maintained by Swoogo itself (and not by Adobe, moreover, Swoogo isn't listed on Marketo's launchpoint partner page). They must be using Marketo APIs for making updates in Marketo. I think you should reach out to the Swoogo support team and ask them to provide the user-end documentation for their Marketo integration.
Thank you so much for responding. I will reach out to Swoogo directly.