i would like to understand why the subscription list of the newsletters have less audience from one issue to another.
I send some newsletters monthly, bi-monthly or quarterly and it happened that from 1 enews to another one the audience is much more less, even 15K less.
I haven't understood why or to what this could be related.
There could be many things at play here, some are listed below -
Hello @Darshil_Shah1 ,
thanks for your prompt reply.
I compare the same topic newsletters, with the same audience, with the same template, the content of course is different.
The issue is that adding the same smart list for the newsletter sent for example in May and the one sent in June the first one has been sent to 63K the second one to 49K people.
I don't find 14k unsubscribed people between May and June.
So my question is why have these 14k users disappeared?
Ahh thank you for the additional details - I got what you're looking for now!
I think you should find out the following, out of the 14k people -