Subscription Form Selection

[Evelina_F]

Hi, I am building a subscription form with an Unsubscribe from All option with a reasons drop-down menu. For example: :
• Too many emails
• ​Content is no longer relevant
• Privacy concerns
• ​Other (Fill in reason below)

I want to add a text box for the "other" option so that the reason can be captured. How can I accomplish this?

[Darshil_Shah1]

Simple. Set up the visibility rule on the "Other Reason" text field so that it is shown only when the visitor selects Other as an option in the "Unsubscribe Reason" dropdown.

[Evelina_F]

Hi Darshil,

I want to add a text field so that when the "other" reason for unsubscribing is selected the person can type in the reason, and we can record it.  For example: After selecting " other, " I want a text box to appear so the person can type in the reason. Do you know if there's a way for me to do this? Will a new field need to be created? Thank you 

[Darshil_Shah1]

Yes, if you already don't have a field for it to store the data, then you'd need to create it. Before creating it make sure you discuss with your stakeholder/team whether this field should be Marketo only, synced SFDC custom field, or SFDC custom field mapped with a Marketo field? Once you have this field created, add it to the form, and set the visibility rule on it so it shows when the Unsubscribed Reason drop-down equals "Other" (as per the snapshot I've shared in my previous comment).

[KirstenOSteen]

Hi Evelina, 

Darshil's solution will definitely achieve what you're looking to do, but I would also consider - what's the intent behind this approach? How will you be using the responses collected from the new field you create for "Other Reason"? I'm always hesitant to introduce new fields into a Marketo instance unless it is absolutely necessary. If you think that you definitely need to give subscribers a space to type out why they're unsubscribing, that's not covered in the options you already have, then go ahead and make a new field and use that approach. But I would argue that perhaps this scenario doesn't warrant needing a field created, and you can come to the same business decisions about why people are opting out with drop-down options. An unsubscribe process should be as simple as possible, and I'd be surprised if many people actually utilized that field to write out a response when unsubscribing. 

Kirsten O'Steen
Campaign Operations Consultant | Etumos

[SanfordWhiteman · Accepted solution]

You don’t actually need a 2nd field. Many years ago I showed how to use a single field while still letting the person input a custom value. Search the Nation for “Adding an “Other” option to Marketo forms without adding db fields”.