Just changing the unsubscribe text won't work though, correct? I'll have to alter the HTML?
<!-- =====================
BEGIN: Unsubscribe -->
<left>
<table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 600px; margin: 0 auto; padding: 0; display: table !important;">
<tbody>
<tr style="vertical-align: bottom; text-align: left; padding: 0;" align="center">
<td style="border-collapse: collapse !important; vertical-align: top; text-align: left; color: #e3e3e3; font-family: 'Helvetica', 'Arial', sans-serif; font-weight: normal; line-height: 12px; font-size: 8px; margin: 0; padding: 5px 0 0 0;" align="center" valign="top">
<span style="font-size: 10px; color: #909294">
This email was sent to {{lead.First Name}} at {{lead.Email Address}}
</span>
</td>
</tr>
<tr style="vertical-align: bottom; text-align: left; padding: 0;" align="center">
<td style="border-collapse: collapse !important; vertical-align: top; text-align: left; color: #e3e3e3; font-family: 'Helvetica', 'Arial', sans-serif; font-weight: normal; line-height: 12px; font-size: 8px; margin: 0; padding: 5px 0 30px 0;" align="left" valign="top">
<span style="font-size: 10px; color: #909294">
<a href="="%mkt_opt_out_prefix%UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##" style="color: #909294; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-size: 10px; font-weight: normal;">
Unsubscribe
</a> |
<a href="http://marcomcentral.com/about/privacy" style="color: #909294; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-size: 10px; font-weight: normal;">
Privacy
</a> | Copyright © 2014 MarcomCentral
</span>
</td>
</tr>
</tbody>
</table>
</center>
<!-- END: Unsubscribe
======================= -->