Some landing page conversion rates seem low - any ideas?

[Anonymous]

I'm starting to look at landing page conversion rates - I want to start tweaking, and testing new formats to increase conversion.

However, when I look at the current data - some of the conversion rates seem way too low. For example, one webinar page has only 1 conversion, but I know that over 300 ppl signed up for the webinar!

Most of the others look more accurate - but definitely conversion numbers on these report don't match up to the success numbers on the actual program.

Any ideas?

[Anonymous]

Ah geez, that was exactly it - thanks Michelle!

[Michelle_Tizian · Accepted solution]

Christine,

You might want to also check the date range of your activity.  This is a common mistake that coworker makes when she's reviewing her reports.  

[Anonymous]

See highlighted third row - so yes, less views than registrations. 

First row also seems low. 6th row - a webinar reg page - also seems too high, since the 4th row - the report download page from the same campaign - is half the views.

[Kristen_Malkov1]

Did you remove everyone from your company? Every time anyone looks at the page, it counts it as a view. 

Also, double check your muchkin code. If you're really looking to drill down on conversions, you may want to include some additional tracking code perhaps for an external application.

[Josh_Hill13]

Is the page inside the program?

Did 300 people view that page you mention?