Soft bounce : how Marketo handles it ?

[Anonymous]

Hi guys,

I heard that an email that soft bounces is automatically sent again 3 times by Marketo. Does it send it instantly or is there a delay between the trials?

Thanks a lot for helping.

Regards,

Florian

[Josh_Hill13 · Accepted solution]

Someone in the docs it says that after a soft bounce, it tries again after 1 hour, 4 hours, 6 hours and 24 hours. Something like that. If it still isn't going through, it marks it as a Soft Bounce. You will see this as Pending in the reports.

[Anonymous]

It seems clear. Thanks a lot.

[Anonymous]

At what point does the system move it to a hard bounce? After the 24 hour period or will it reattempt and after 48 hours move it to hard bounce?

[Kenny_Elkington]

It will only be reclassified as a hard bounce if the message it receives changes to a hard bounce message.  It will otherwise remain a soft bounce even if it stops reattempting delivery.

[Anonymous]

Thanks for the reply!