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Soft bounce : how Marketo handles it ?

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Anonymous
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Soft bounce : how Marketo handles it ?

Hi guys,

I heard that an email that soft bounces is automatically sent again 3 times by Marketo. Does it send it instantly or is there a delay between the trials?

Thanks a lot for helping.

Regards,

Florian

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Josh_Hill13
Level 10 - Champion Alumni

Re: Soft bounce : how Marketo handles it ?

Someone in the docs it says that after a soft bounce, it tries again after 1 hour, 4 hours, 6 hours and 24 hours. Something like that. If it still isn't going through, it marks it as a Soft Bounce. You will see this as Pending in the reports.

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5 REPLIES 5
Josh_Hill13
Level 10 - Champion Alumni

Re: Soft bounce : how Marketo handles it ?

Someone in the docs it says that after a soft bounce, it tries again after 1 hour, 4 hours, 6 hours and 24 hours. Something like that. If it still isn't going through, it marks it as a Soft Bounce. You will see this as Pending in the reports.

View solution in original post

Anonymous
Not applicable

Re: Soft bounce : how Marketo handles it ?

It seems clear. Thanks a lot.

Anonymous
Not applicable

Re: Soft bounce : how Marketo handles it ?

At what point does the system move it to a hard bounce? After the 24 hour period or will it reattempt and after 48 hours move it to hard bounce?

Kenny_Elkington
Marketo Employee

Re: Soft bounce : how Marketo handles it ?

It will only be reclassified as a hard bounce if the message it receives changes to a hard bounce message.  It will otherwise remain a soft bounce even if it stops reattempting delivery.

Anonymous
Not applicable

Re: Soft bounce : how Marketo handles it ?

Thanks for the reply!