Social media new names smart list

[Anonymous]

I am following the product doc below and need some help on page 4.  Within the Data value Changes trigger, I understand that "Program that changes name" is unique to our organization, but how do you choose that as an attribute? It doesn't offer it as part of the drop down menu and we're not sure what we should place in that box.

Any help would be appreciated.

Set Up Revenue Attribution for Digital Advertising Campaigns - Marketo Docs - Product Docs

[Anonymous]

That would be the name of the social campaign that captured the names you are targeting.   It should be a campaign that you created.