How to add a new field mapping in Marketo?

[Apurva_Patel]

Hi,

Market has a field called Email Invalid, and we want to sync this field to our new SFDC field. How can I achieve this? I do not see any option to do so in the Lead Actions on this field in the Marketo.

Thanks!

[Anonymous]

Apoorva, as Email Invalid is standard field, you can not map directly. Instead update another custom field based Email Invalid data and send the custom field info to SFDC.

[Dory_Viscoglio]

As Kapil said, you have to create a new custom field in SFDC that syncs to Marketo, then populate that field with the same information that Marketo has for email invalid. This can be done using 2 smart campaigns.

1 (Batch) Smart list: email invalid = True; Flow: Change Data Value: [your new email invalid field] = true

2 (Triggered) Trigger: data value changes = email invalid (new value: true); Flow: Change Data Value: [your new email invalid field] = true

There's also a third campaign that I would advise, so that you can update email addresses and remove them from email invalid status:

3 (Triggered) Trigger: data value changes = email address, Filter: email invalid = true; Flow: change data value: Email invalid = false, change data value: [your new email invalid field] = false

I would also advise making this a field that cannot be updated in SFDC. Let Marketo handle the "unchecking" of the field by an actual email address change, not just someone unchecking the email invalid field.