Social media Automation platform

[Recho]

Hi All,

We are looking for suggestion on social media automation platform that could be integrated with Marketo.

Any recommendations will be of great help.

Regards

Animesh

[Darshil_Shah1 · Accepted solution]

There's the Hootsuite app that has free integration with Marketo. Check out the detail about integration here. Below are some of the key features of the integration: 

• Create Leads in Marketo from relevant Twitter and Facebook activity seen in Hootsuite
• View Lead Details in Hootsuite, including name, email, company, and lead source
• Drive Lead Scoring and push leads deeper into the funnel by manually adding Social Activity to your Leads in Marketo
• Multiple accounts can use the same Marketo instance, however, you will need to authenticate into it from each Hootsuite dashboard

[Vinay_Kumar · Accepted solution]

Hi @Recho,

Here are some suggestions for social media automation platforms that could be integrated with Marketo:

Hootsuite: Hootsuite is a popular social media management platform that allows you to schedule posts, track analytics, and collaborate with team members. It integrates with Marketo to allow you to automate tasks such as posting new content, sending messages, and running contests.

Sprinklr: Sprinklr is a comprehensive social media management platform that offers a wide range of features, including social listening, social advertising, and social customer service. It integrates with Marketo to allow you to automate tasks such as social media monitoring, lead generation, and customer support.

Oktopost: Oktopost is a social media marketing platform that helps businesses to manage their social media presence, measure their results, and track their ROI. It integrates with Marketo to allow you to automate tasks such as social media publishing, campaign management, and lead generation.

Buffer: Buffer is a popular social media scheduling and analytics platform that supports integration with Marketo. It offers a user-friendly interface, content planning, and analytics features, enabling you to streamline your social media activities and measure their impact on your marketing campaigns.

Falcon.io: Falcon.io is a comprehensive social media management platform that covers content publishing, engagement, analytics, and audience management. It offers integration with Marketo, allowing you to synchronize data and gain insights into the effectiveness of your social media campaigns.

When choosing a social media automation platform, it is important to consider your specific needs and requirements. Some factors to consider include the features offered, the integrations available, the pricing, and the level of support.

I hope this helps!

[Recho]

@Vinay_Kumar @Darshil_Shah1  Thank you very much for sharing the information.

This is really helpful.

[Zoe_Forman]

@Recho Did you integrate a Social Media Platform with Marketo?

I have just implemented Oktopost and happy to share the process, features and answer any question you may have.

[Recho]

HI @Zoe_Forman  Thank you for your response,

We have also onboarded Oktopost and will be initiating integration process with Marketo. anything you recommend or need to be mindful of before initiating the process ?

Regards

Recho

[Zoe_Forman]

Hi @Recho  The onboarding was really simple and no major GOTTCHAs or issues.

Let the person Match feature do its stuff and run - this will help reduce the number of email addresses you have per person focusing on the business email. This is really useful especially with the changes coming in GMAIL / YAHOO.

Get your Tagging and Teams set up from the start will help.

Reporting is simplified in one dashboard.

I have integrated our Marketo Scoring model - for engagements (like, click, share, comment) across all Social Media platforms and this has already helped push more MQL to our Inside Sales Team based on person behaviour/demographic scoring model.

[Zoe_Forman]

I am looking to implement OKTOPOST in two of our four regions.

The employee advocacy and matched profiles favouring business email addresses are great features.

Hope it goes as smoothly as my Salesforce implementation. 

[Recho]

@Zoe_Forman  what URL do we add in Instance url setting under Oktopost integration ?

[Zoe_Forman]

Hi @Recho 

I used the Instance URL: https://app-ab13.marketo.com this is based on the data centre for your instance is located ( Mine is Ashburn AB13).

Then use your Munchkin ID.

If you get stuck OKTOPOST support is amazing and can get you unstuck in a jiffy.