My goal is to collect the names of leads who filled out a form on a specific page. However, when I create a Smart List, I'm having this issue with the trigger and filters: I cannot add a constraint (e.g. Web Page) to "Fills Out Form." Instead, I have to create a "Filled Out Form" trigger and the "Visited Web Page" filter separately. As a result, my lists of people in this Smart List may not be 100% accurate. For example, someone may visit a page for eBook #1 and then eBook #2, but only fill out the form for eBook #2--yet they end up on the list for filling out eBook #1 and #2 because I'm not using the constraint on the form. The reason I'm not using the constraint is because we're using our own landing pages, not Marketo landing pages, and we've found that the constraint doesn't work on them. Has anyone experienced this same issue? And if you're using your own landing pages, how do you get around this so that your Smart List is pulling accurate info?

Your best bet is to go to the Activity Log for a lead and click on the Fills Out Form action. From there, look for the Referrer information and try to use what you see there. But even then, chop of http and use "contains" which is much more forgiving.

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Re: Smart List issue with triggers and filters (I don't use Marketo landing pages)

Liz, what Robb is saying is you're probably matching the Referrer incorrectly. Unlike in other contexts, Marketo supplies the Referrer URL in full including page+query+hash, not just the page+hash with the query put aside in another variable.