If you're bothering to use UTM codes to simultaneously collect data into Marketo hidden fields as well as GA, does it make sense to also create a single confirmation page for all assets which is tracked in GA as a goal/conversion? Since this is a new instance, I'm not sure what I hope to gain by seeing that conversion in GA vs. RCA but for those more experienced with this setup I wanted to ask in advance of going one way or the other.
Josh you mean each program should continue having a unique confirm page? I guess in GA we can simply create a goal based on url contain "confirmation" . That would probably work and still allow each confirmation page to be unique to the offer.
I'd make sure that your confirmation pages are set as goals in GA. Unless you setup your confirmation page well, the user experience could be less optimal.
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