Single confirmation page for Google conversion tracking?

[Anonymous]

If you're bothering to use UTM codes to simultaneously collect data into Marketo hidden fields as well as GA, does it make sense to also create a single confirmation page for all assets which is tracked in GA as  a goal/conversion? Since this is a new instance, I'm not sure what I hope to gain by seeing that conversion in GA vs. RCA but for those more experienced with this setup I wanted to ask in advance of going one way or the other.

 

[Josh_Hill13]

I'd make sure that your confirmation pages are set as goals in GA. Unless you setup your confirmation page well, the user experience could be less optimal.

[Anonymous]

Josh you mean each program should continue having a unique confirm page? I guess in GA we can simply create a goal based on url contain "confirmation" . That would probably work and still allow each confirmation page to be unique to the offer.