Simple Nurturing program set up - best practices

[Vlada_Prasolova]

hi!
i'm only starting with lead nurturing and i have a simple nurture campaign to set up. i've browsed marketo community for some guidance, but everything that i found looks too complicated compared to what i need

here what i want to do:

i have a form on our website but a check box "i'm new to your product and wish to receive educational content

if a person ticks this box i want to:
1. immediately send him email1
2. wait 15 days and send him email2
3. wait another 15 days and send him email #3 from the sales per, BUT only if he did not bought this product during his trial period

can someone advice me on this or point out the right content?

thanks

[Josh_Hill13 · Accepted solution]

This is pretty easy. Go create a regular program like Email Blast.

• Smart List: Trigger: Fills Out Form IS X on Page Y
• Filter: checkbox=TRUE

Flow:

• Change Status = Converted (or something like that)
• Send Email 1
• Wait 15 Days Until M-F
• Send Email 2
• Wait 15 Days Until M-F
• If Purchase=FALSE, then Send Email 3 (now this can also be Member of Smart List=Not Purchased) or more complex if you need it to be.

[Vlada_Prasolova]

wow! thanks.
so, i put it all in 1 flow and separate each step with a wait step, right?

[lvasu]

Hi 15 days seems like a long time to wait between nurture emails, is this best practice for accelerating top of the funnel leads with a nurture program?

[lvasu]

if you have a 10 step nurture program, what step is best to remove the lead from the program if they havent engaged with any previous nurture content?