Dear all,
We have run a simple email program and are comparing it's dashboard with the email performance report. We also compared them with triggered campaigns members (setting program statuses) and filter based smart lists we creted.
The results are below and are showing very sugnificant dierrences on the email devlivered stat and also some differences on the email opened stat. Please note that the email sent stat is the same for all measurements, so it's not about Blacklists nor marketing suspended
Trigger based Smart campaign members |
|
|
email delivered |
54956 |
|
|
|
|
email opened |
6435 |
Email clicked |
267 |
Unsubsribed from email |
20 |
|
|
|
|
Smart Lists counts (filters) |
email was sent |
60151 |
was delivered email |
54956 |
Email Bounced |
3599 |
|
|
Email opened |
6436 |
Clicked Link |
280 |
Unsubscribed from email |
20 |
|
|
|
|
email performance report |
Sent |
60151 |
Delivered |
52370 |
Hard Bounced |
3596 |
Soft Bounced |
4184 |
Opened |
6551 |
Clicked |
279 |
Unsubscribed |
20 |
|
|
|
|
Email Program dashboard |
Sent |
60151 |
Delivered |
53520 |
Bounced |
3597 |
|
|
Opens |
6549 |
Clicks |
279 |
Unsubscribes |
20 |
Has anyone an idea to explain this?
Best regards,
Greg