Show custom message to specific lead

[Václav_Navrátil]

Is there a way, how to display a custom message to a specifig lead group?

For example, it will be great to be able to identify all non-anonymous returning leads from Europe and show them tailored message just for them.

I imagine that cookies will be utilised in this case. Something like:

if fromEurope == true

send:

    cookie.name = customContent

    cookie.value = europeMsg

else

send:

    cookie.name = customContent

    cookie.value = genericMsg

Then on our page, we will be able to run a script and show content based on the cookie value.

Thank you for your help.

send:

    cookie.name = customContent

    cookie.value = europeMsg

[SanfordWhiteman]

Neither cookies nor JS are required for this. Use segmentations and dynamic content. If a lead is in your Europe segment, they see your customized content, and if they're in Default or another segment you can show them generic text.

[Václav_Navrátil]

First of all, thank you for your response, but... there is always but 🙂

Is that the only way? I was fairly generic in my example our segmentation might be fairly granular and based on other activities.

[SanfordWhiteman]

You'll have to give more specifics (or, better yet, test!) if you want to know if segments will work for your case. You can base segments on a huge range of characteristics -- essentially anything that's on the lead record. You can't base segments directly on temporal information (such as time-to-license-expiry) but even that can be gotten around using batch campaigns.

[Grégoire_Miche2]

If you cannot model it in a segmentation and keep it manageable through dynamic content, then it's probably not a good idea anyway or you are a candidate for web personalisation add-on.

Keep in mind that segmentations cannot use behavioural data directly. You will have to calculate a lead field that results from the behaviour and use that lead filed in the segmentation.

-Greg