Hope you're doing well.
Our Marketable leads are really Low, less than 50%.
Do you have Suggestions on filters that we can use please. example Hard bounce 2x, Email invalid and spam traps .
Is it okay to remove deadbase 180 days?
Email address invalid?
What should we keep and what should we remove?
Is it okay to delete leads that are not marketable on marketo and just keep them on sfdc?
You probably need to look a little deeper before making a decision to discard leads (which cannot be undone) and split your non marketable leads between various categories:
You can delete them in Marketo and keep them in SFDC. There are 2 risks
Wow thanks greg.
We have several millions of record but I our database were really messy.
Most of our records came from eloqua
Heres our database segmentation percentage vs all leads
|Unsubscribes (total all time) - Unsubscribed Leads||43.98%|
|Bounced email addresses||4.98%|
|Dead base - no activity 180 days||43.62%|
|Emailable, active base, 180 days||16.89%|
|Full exclude list, 180 days||83.11%|
|No Acquisition Program||89.67%|
Then you key problem is the unsubs that have been imported from Eloqua.
Marketo has a feature called durable unsubscribe that makes sure that it will remember these email addresses will remain unsubscribed even if you delete them from Marketo. So I would consider deleting some of them, especially the ones that are also "dead base".
Read this: Feeding the Durable Unsubscribe List without increasing the database