SFDC Contact Campaign member missing in Marketo program

[Anonymous]

Hi there,

I synchronized a Marketo program with a specific SFDC Campaign. The SFDC Campaign has one contact as a member. This contact data record does generally appear in Marketo, but it has not been synchronized as one of the campaign members. Thus it is not a member of the Marketo program now and I cannot send him an Follow-up Email.
Does anyone have any idea where the problem could be that this contact data record does not appear as member of the Marketo program?

Best, Katrin

[Anonymous]

Hm, suddenly the contact appeared in the Marketo program as member and I have no idea what I did...

[Josh_Hill13]

it takes time for the sfdc to sync this sort of thing. Best to push the lead from Marketo to the program, not rely on marketo to pick it up the other direction.

[Anonymous]

Thanks, Josh, for this hint. The longer I work with Marketo in connection to Salesforce, the more I recognize that it's nearly always the best way to start in Marketo and push to Salesforce and not the other way round.