I would like to set up a marketo program - series of 4 emails that I want to test.
Email 1 will go to old contacts
Email 2 will go to new contacts
Then I want to monitor how does our list react. I believe older lists will react less vs new list.
How do I set this up?
Then I have email 3 and email 4 for the same.
Email 1: Press Release
Email 2: Same type of topic but in a Video
Email 3: Same topic but "white paper"
Email 4: Same topic but "ebook"
These are a few things I am trying to do. I can explain more if this is not clear.
Need input on setting up in Marketo - including smart campaigns / flows / schedule etc.
You should go to my site and look for "journey session"
Generally these should be two separate email programs and Smart List A and Smart List B.
Then send a batch campaign to each list.
It sounds like you also want to setup a separate drip as well. There are a lot of ways to do this. I'd recommend, in your situation, just using 1 batch campaign per email per list. Once you have masted that, there are some other methods you could use. Please see docs.marketo.com.