Send Alert in Smart Campaign if No New Leads Have Been Created in X Hours

[Anonymous]

I feel like I may be overlooking a simple solution, but is there a way, in Marketo, to send an email alert if there have been no new leads created in the past 24 hours?

I know there are ways to do it outside the system, but I've been trying to wrap my head around logic to identify the potential issue right in Marketo.

Thanks!

[Grégoire_Miche2 · Accepted solution]

Hi Tim,

No, there is none. All triggers or filters are "lead centered", meaning that they need to react to something that happens to a lead. So they cannot react to "No Lead being there" .

That could be done in the CRM.

-Greg

[Anonymous]

That's what I figured. My only though was that if I could somhow isolate the latest lead in a smart campaign, I could filter on the created date being greater than the past 24 hours, but unfurtunately there's no way to make a campaign mutually exclusive to a single lead or to identify the newest lead from a SL.

Thanks for the response, Greg!