Seeking points of comparison -- registration rates for webinars, open houses, etc.

[Anonymous]

Hello! While there's plenty of published statistics available for average open rates, etc., I'd welcome some points of comparison from the Marketo community. What are your average registration rates (registered/invited) for event invitations such as an open house? How about for webinars? How well would you say you've segmented your lists by interest or demographics?

I welcome any suggestions on how to improve the registration rates -- winning subject lines, call to actions, etc. 

We're in the B2B technology space -- offering enterprise cloud solutions. 

Thanks in advance!
Kate

[Josh_Hill13]

There are a couple of good articles on Spearmarketing regarding Webinar data.

My experience is:

Webinars: 40-50% attend rate, usually between 10a-2p EDT
Roadshows: 50% attend rate if free, breakfasts work best in most cities. 75% attend rate if small fee and good content. More general prediction content worked better for me, but that was probably industry specific.

Registration rates totally depend on Content+Target+Timing. If your topic is timely and deals with predictions about a topic people care abotu (but not too niche), then you should get registrations. If your list is properly targeted, you will get more registrations. I know of a company that gets 350+ per webinar in a niche space because they are focused on their list.

Subject Line: Topic + Date (but not too long)
CTA: Register Now/Today

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