Seeking advice on using Knak to design Email and Landing Page Templates for Marketo

mahmoud-ahmed
Level 1

Seeking advice on using Knak to design Email and Landing Page Templates for Marketo

Hello Everyone!

 

We are about to start using Knak for the first time to design email and landing page templates for Marketo. I would like to learn about how other Marketo users are using Knak to do the same thing.

 

I have put down here some general questions that I am hoping to get answers to;

 

(1) What creation method or strategy are you following (Creation Process) when using Knak to design email and landing page templates for Marketo?

 

(2) How do you set-up the back end of Knak for Marketo?

 

(3) Do you create generic design email and landing page templates and then sync it to Marketo?

 

(4) Is there a way to sync the email and landing page templates directly to the “Design Studio” in Marketo, and then re-use these templates globally in Marketo?

 

(5) What is your Knak organization strategy (Brands, Folders Structure and Naming Convention)?

 

(6) Are there any recommended email and landing page themes that works better?

 

I would really appreciate any advice on this matter.

 

Any documentations or screen shots would be super helpful. Happy to connect if it helps.

1 REPLY 1
Disha_Goyal6
Level 3

Re: Seeking advice on using Knak to design Email and Landing Page Templates for Marketo

Hi @mahmoud-ahmed,

 

Earlier, we have worked on this tool and here are my findings:

1. In Marketo, you have an option to hide the sections at LP level but this tool does not provide this fexibility

2. Also, I have checked the HTML and it is not upto the mark. 

 

For your queries, please see my comments inline:

 

(1) What creation method or strategy are you following (Creation Process) when using Knak to design email and landing page templates for Marketo? 

Ans: Drag and Drop Method

 

(2) How do you set-up the back end of Knak for Marketo?

Ans - We have to setup the modules within Knak so we can drag and drop them.  

 

(3) Do you create generic design email and landing page templates and then sync it to Marketo?

Ans - We can create the templates in Knak but, we can sync only the emails and landing pages in Knak with Marketo, not the templates. Once it is synced, then your template will be there in Marketo.  

 

(4) Is there a way to sync the email and landing page templates directly to the “Design Studio” in Marketo, and then re-use these templates globally in Marketo? -

Ans - Once you create the email then you can use the template in Marketo. But, if you create the assets from the knak tool itself then, every time knak will create a new template

 

(5) What is your Knak organization strategy (Brands, Folders Structure and Naming Convention)? -

Ans - Folders Structure and Naming Convention  

 

(6) Are there any recommended email and landing page themes that works better? -

Ans - We have created it from scratch so no experience of starter templates.

 

Hope this helps!

 

Thanks,

Disha