SDR lead reporting

[Darrell_Alfons2]

How are you attributing sales development rep generated leads?

In our org, SDR's report into marketing, and they prospect with a data partner that comes out of the marketing budget.

And then we have SDR nurturing campaigns that marketing crafted.

How are you doing lead source, and then ROI reporting?

Thanks!

[Josh_Hill13 · Accepted solution]

Typically with Lead Sources and touch fields.

SDR Generated, etc.