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Anonymous
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04-11-2013
12:24 PM
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04-11-2013
12:24 PM
What is the difference between demographic score and behavioral score?
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Anonymous
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04-11-2013
01:16 PM
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04-11-2013
01:16 PM
Thank you for the responses!
Anonymous
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04-11-2013
12:50 PM
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04-11-2013
12:50 PM
Demographic scoring is based on physical characteristics (i.e. location, job title, company name, industry, revenue, etc.) while behavior scoring is based on just that - behaviors, such as website clicks, visits, downloads, form submittals, etc.
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