Reporting on email performance over time

[Anonymous]

Is it possible to see an email's performance over time?  I'd like to see the email's activity (opens & clicks) over the course of a couple days after it has been sent.  So for example, I'd expect to see a high number of clicks and opens within the first hour, then those numbers trend down from there. Is this view possible?

[Anonymous]

Hi Rebecca, 
my only idea would be to export the Smart Campaign (did you use a Smart campaign?) Results, open it in Excel, filter out all entries except click data and after that analyze it.

Maybe other users have different/better ideas.

Best regards

Steffen

[Anonymous · Accepted solution]

Rebecca,

If you set the program type to Email instead of Default and build out your smart list and local assets as normal, you will be able to see a comprehensive dashboard of the email's performance over time. 

It'll look something like this:



I've found this kind of report extremely helpful for announcement style promotional blasts, especially when compared against a sponsored 3rd party send.

Hopefully you find this useful!

[Anonymous]

Scott's suggestion is better, thought you want to send it out using a Smart Campaign...

[Anonymous]

Thanks for the feedback! I've never used this program functionality, we send emails using smart campaigns like Steffen mentioned above. I'm assuming however I can't see this data for an email I already sent out through a smart campaign? I definitely want to try out an email type program and need to familiarize myself...  Do you know why I'm not able to choose an email from design studio when setting it up a program? 

[Anonymous]

Hi Rebecca,
I think for already sent emails my suggestion would be the only way.

Regarding your program question: I think they want to force you to have a good organized account with local assets 😉 But Marketo would need to say why they did it like that.

Best regards

Steffen

[Anonymous]

Thanks guys, you were both very helpful! Can't wait to try the email program and see the results!