We are trying to pull a single integrated report in Marketo that will tell us the following:
· Out of a given set of emails, how many unsubscribes were there for each email? · A list of the people that unsubscribed, with information on which email they actually unsubscribed from. · We would also like to see the “Unsubscribed Reason” for each person that has unsubscribed, too.
I know we can pull the list of people using separate Smart Lists, and a report on unsubscribe numbers using an Email Performance report, but is there a more integrated and elegant way to get all of this information in one place? Any ideas or advice would be much appreciated!
You can have the integrated report with an Email Analysis report in Revenue Explorer (available in Select edition or with the Revenue Cycle Analytics add-on product). See example screenshot below. You can filter the Unsubscribed metric, so that only leads that have unsubscribed are displayed.