Report on Email Unsubscribes with specifics?

[Anonymous]

We are trying to pull a single integrated report in Marketo that will tell us the following:
 
·         Out of a given set of emails, how many unsubscribes were there for each email?
·         A list of the people that unsubscribed, with information on which email they actually unsubscribed from.
·         We would also like to see the “Unsubscribed Reason” for each person that has unsubscribed, too.

I know we can pull the list of people using separate Smart Lists, and a report on unsubscribe numbers using an Email Performance report, but is there a more integrated and elegant way to get all of this information in one place? Any ideas or advice would be much appreciated!

[Josh_Hill13]

No, there is not.

You can definitely pull most of that using Smart lists and the Email Performance Report.

http://www.slideshare.net/jdavidhill/marketo-email-reputation-management

This might be an Idea somewhere, find it and vote on it!

[Anonymous]

Hi Jonathan,

You can have the integrated report with an Email Analysis report in Revenue Explorer (available in Select edition or with the Revenue Cycle Analytics add-on product).  See example screenshot below.  You can filter the Unsubscribed metric, so that only leads that have unsubscribed are displayed.



TJ