Replicating Email assets from one Marketo instance to another

[Moritz_Trollman]

Hi all,

We are in the process of rolling out a new Marketo Instance (to be connected to a new SFDC Instance).

Whilst we are streamlining a lot of processes and setups, we do need to transfer old Email assets into the new Marketo environment and tie them to more standardized program setups. 

In total this adds up to around 3000+ Email assets sitting in various programs across multiple Workspaces.

One very time consuming option is to manually recreate the existing assets in the new instance utilizing an upgraded Email template version. However, the workload is massive. Hence I am looking at quicker ways to conduct the move. 

Whats the most elegant way to move so many Email assets at scale ?

BR,
Moritz

[SanfordWhiteman]

“Elegant” is kind of impossible. You can use the API to crawl the Programs tree, find email assets, load their descriptors/content, and recreate them in the new instance. Not an overnight project by any means.

But given your goals you’ll also need to have a Program mapping table so you know where to restore the assets. That logic may be harder than the asset replication itself.

[JonWestover]

Yeah this project is rough. There isn't a really streamlined way to do it. 

The question is do you really need all those email assets to transfer? How many of those 3,000 will be used again? 

Might be better to create a new email template that's modular and then scale from there. 

[Disha_Goyal6]

Hi @Moritz_Trollman,

I think we can create a connection between two Marketo accounts and then, we can export the programs from old to new instance.

In that case, we can place email inside the programs. All the emails will be imported as well this functionality will create the Email template in new instance.

Thanks,

Disha