Removing unsubscribe button from an Email Template

[Kevin_Weisenber]

Hi,

I have a department that is sending compliance related emails which require the unsubscribe link to be completely removed from ALL of their emails. We understand the risk of doing this and are monitoring it closely by creating a separate workspace for them to operate out off that is tightly controlled. I now need to adjust their email templates to remove the unsubscribe button. I can obviously just delete it but marketo appends the standard unsubscribe button when this is done so I think I need to leave some sort of code in the template to trick it into thinking a link is there. Does anyone know how to build this?

[Hobie_Thompson1]

Kevin - No need to do that. Just use the email settings and mark it as operational.

Make an Email Operational - Marketo Docs - Product Documentation

[Kevin_Weisenber]

Thanks Hobie,

we need to abide by the existing unsubscribes and adding this extra step would be inconvenient for the group. Unfortunately Operational is not an option.

[Hobie_Thompson1]

Kevin,

Then could you mark the email operational and then create a requirement in the Smart List of the email campaign, and use the "Unsubscribed" attribute to filter those that have (that is, "Unsubscribed is False" + all of your other normal smart list reqs)?

[SanfordWhiteman]

Use a commented HTML block as your system Unsubscribe HTML:

<!--
-->

Then inject the actual Unsubscribe via overridable {{my.token}}.

[Grégoire_Miche2 · Accepted solution]

All is here: The comprehensive guide to setting up the unsubscribe link

You first need to disable the system unsubscribe, as described in the post. But this means you need to set up a custom unsubscribed for all other templates.

Then you simply create a template with no unsubscribe link, or, better you use modular templates in which the unsubscribe link is a module that can be removed at will.

-Greg

[Kevin_Weisenber]

Grégoire Michel​ Thank you, this is EXACTLY what I was looking for!

[Grégoire_Miche2]

You are welcome

[idanca1010]

Hey guys,

Sorry to bring this back from the dead.

I updated the email template's HTML with the relevant admin unsubscribe text:

<tr>
<td align="center" valign="top" style="font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 16px; color: #979797; font-weight: 400;" class="em_defaultlink"><div id="Footertext2" mktoname="Footer Text" class="mktoText"> Snyk 200 Berkeley Street floor 24 Boston Massachusetts 02116 United&nbsp;States <br />
<p> This email was sent to {{lead.Email Address}}.<br>
<a href="%mkt_opt_out_prefix%Email-Preference-Center.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##">Unsubscribe</a> if you no longer wish to receive these emails.<br>
</p>
</tr>

While the footer does have the unsubscribe now, it just doesn't seem to be working. Also, the admin text still appears below the footer. How can I solve these two issues?

Is it the admin text that is clashing with the HTML-based text that I input, in such a way that it causes the HTML's unsubscribe button to not work?

If I blank out the admin HTML text in the admin settings, will this cause the below the footer text to disappear, but also make my template's unsubscribe link work?

Thanks!