How do you know whether your marketing campaigns resonate with the right audience or not? If you can't answer this with confidence, it's time to audit your segmentation to ensure your marketing efforts are on target.
Please join me and @Darshil_Shah1 on November 20th to understand the importance of segment audits and learn best practices for maintaining segmentation performance. We will discuss strategies and tips for keeping your segmentation aligned with customer behaviors, data updates, and business changes.
In this webinar you will learn about:
- Understanding and reviewing Segmentation is essential to staying aligned with customer behaviors and avoiding common pitfalls like over-segmentation, stale segments, and misaligned rules.
- Editing and updating Segmentations with best practices to maintain an efficient, compliant, and high-performing segmentation strategy.
- Monitoring and enhancing performance through campaign reports to ensure your marketing efforts are always on target.
Webinar Details
- Duration: 30 minutes live presentation + 15 minutes Q&A
- Experience Level: Advanced (>3 months of experience using Marketo Engage)
- Roles: Administrators, Marketing Technology, Marketing Operations, Campaign Operations
Register today
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