Recommendations for Marketing Attribution Tools

[Michelle_Tang3]

Hey Marketo Experts!

We are looking for recommendations on Marketing Attribution Tools that are either native or plug in to Salesforce. These are vendors we are evaluating:

• FullCirle
• Bizible

Any other vendors you recommend that complement Salesforce?

[Chris_Johnston]

Bizible is probably the most widely used (based on the instances I have peered into (we're consultants so we see a lot of Marketo instances and stacks). I'd probably evaluate Brightfunnel as well but don't take that as a recommendation as much as, I know that people use them but not to what effect.

BrightFunnel: Multi-touch revenue attribution and forecasting for B2B marketers. – Marketo LaunchPoi...

[Josh_Hill13]

What do you need to do? You need to understand the resulting report and decide how it might work and quiz vendors on how they handle attribution fully.

Bizible, I agree is likely your best bet. FullCircle is ok from what I've gathered. There are some newer vendors as well.

Brightfunnel just got bought.

[Anonymous]

Hi Josh,

You mentioned other new vendors other than Bizible, Full Circle and Brightfunnel. What are those?

Also between Brightfunnel and Bizible, which one would you recommend

Thanks

Reema