Reasons for generation of Lead-ID blank lead (Details of Lead are absent)

[Anonymous]

Hi Guys

Following is the issue :

In one of my program - I'm finding a blank lead (name & Email address are absent). Despite not having any data Marketo has generated a lead ID.

Because of this reason revenue explorer is considering the members to be 59 instead of 58 (members in the program).

What can be the reason for generating ID for lead (name & email address are absent) in a program?

Please help me with this.

Thanks

J.Prithvi Kumar

[Steven_Vanderb3]

What is the source of the lead creation?  Leads can be created without an email address by way of List Import, CRM integration, form fillout without a mandatory email field, or API.  It could have also had it's email address deleted by some process.

[Anonymous]

Hi Steven

I've also checked the lead source. Lead Source is empty.

Assuming that lead details were deleted. Lead ID is still showing up.

Thanks

Prithvi kumar

[SanfordWhiteman]

What is the first non-anonymous Activity for this lead?

[Anonymous]

Sorry didn't get you Sanford, but initial activity shows "New Lead".

[SanfordWhiteman]

And what are the details of the Activity ID (click the ID in the Activity Log tab)?

[Anonymous]

This is the activity detail of which i was previously stating.

[SanfordWhiteman]

So someone filled out a form without providing what you may perceive as "required" fields. Maybe they had JavaScript turned off, or you temporarily were not enforcing those requirements on the form at the time.

[Anonymous]

Thanks, Sanford Whiteman for your response.