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Re-targeting anonymous leads

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Rashida_Khan1
Level 2

Re-targeting anonymous leads

Hi,

I'm wondering if there is a way to identify an anonymous lead that visited a certain page then serve them with a banner ad if they go elsewhere on our company website?

I'm thinking this maybe possible through API connection/javascript?

Has anyone tried this or found documentation where this could work?

Thanks,

Rashida

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SanfordWhiteman
Level 10 - Community Moderator

Re: Re-targeting anonymous leads

While it is theoretically possible to check for "Had Interesting Moment" fields on a lead on every page load, this is going to incur a lot of overhead.  I wouldn't advise this.

Rather, since you're talking about the known browser history, just set a cookie when they visit your interesting page, then look for that cookie on every page load (or set localStorage -- same idea). Marketo doesn't need to be involved.

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Anonymous
Not applicable

Re: Re-targeting anonymous leads

Rashida Khan​ FYI. I moved your post to Products and Support

SanfordWhiteman
Level 10 - Community Moderator

Re: Re-targeting anonymous leads

While it is theoretically possible to check for "Had Interesting Moment" fields on a lead on every page load, this is going to incur a lot of overhead.  I wouldn't advise this.

Rather, since you're talking about the known browser history, just set a cookie when they visit your interesting page, then look for that cookie on every page load (or set localStorage -- same idea). Marketo doesn't need to be involved.

View solution in original post