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Randomly allocate new leads between two flows?

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Anonymous
Not applicable

Randomly allocate new leads between two flows?

I have two flows with the same overall goal, but using different strategies.

I want to compare performance between the two, by randomly allocating new leads to either one or the other. 

How can I do this using rules or the API? I need it to be automatic, rather than needing to go into the UI and select things each time. 
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Tara_Petre
Level 5 - Champion Alumni

Re: Randomly allocate new leads between two flows?

These two should help: https://community.marketo.com/MarketoArticle?id=kA050000000LAArCAO https://community.marketo.com/MarketoArticle?id=kA050000000KytxCAC

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9 REPLIES 9
Tara_Petre
Level 5 - Champion Alumni

Re: Randomly allocate new leads between two flows?

Your flow would go something like this:

If random sample is 50 (this is an added choice) assign to Person A.  The default would be to assign to Person B.
Tara_Petre
Level 5 - Champion Alumni

Re: Randomly allocate new leads between two flows?

0EM50000000Skpk.jpg
Anonymous
Not applicable

Re: Randomly allocate new leads between two flows?

Thanks Tara,

Just to be clear, the "Assign To" option can assign a new lead into a drip email flow? (a sequence of emails, not assigning them to a specific sales person's account etc)
Tara_Petre
Level 5 - Champion Alumni

Re: Randomly allocate new leads between two flows?

You can send a different email using the same process: 

0EM50000000Skpu.jpg

You can also use an email send program to test emails. you can test date/time, subject line, whole emails or from addresses by using this type of program.

Hope this helps!
Tara
Tara_Petre
Level 5 - Champion Alumni

Re: Randomly allocate new leads between two flows?

You can also request different campaigns using a random sample in the flow step of your campaign.  Just remember a "campaign is requested trigger" must be added to the campaign you're trying to request.

0EM50000000Skpz.jpg
Josh_Hill13
Level 10 - Champion Alumni

Re: Randomly allocate new leads between two flows?

Yes to what Tara said. Random Sample can be used in just about any flow step. Ideally what you would do is the Request Campaign version.

You can also use Random Sample to assign leads randomly to a list. There is great documentation on this function.
https://community.marketo.com/MarketoArticle?id=kA050000000L6EBCA0
Anonymous
Not applicable

Re: Randomly allocate new leads between two flows?

Thanks all. 

Where can I find more info on the "Request Campaign" action? 
Tara_Petre
Level 5 - Champion Alumni

Re: Randomly allocate new leads between two flows?

These two should help: https://community.marketo.com/MarketoArticle?id=kA050000000LAArCAO https://community.marketo.com/MarketoArticle?id=kA050000000KytxCAC

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Anonymous
Not applicable

Re: Randomly allocate new leads between two flows?

Thanks guys :^) Happy NYE!