Re: "Email Bounces" trigger

Aqeel_Akbar
Level 4

"Email Bounces" trigger

Does the "email bounces" trigger look for hard bounces, soft bounces, or both?
Tags (1)
3 REPLIES 3
Kristen_Malkov1
Level 8

Re: "Email Bounces" trigger

Both! Assume though that this number will change if it is a soft bounce considering the system will continue to try to send the email until it is successful.
Adam_Vavrek1
Level 9 - Champion Alumni

Re: "Email Bounces" trigger

Ageel,

Both. Here is a great document created by a couple of Marketo employees: Analyzing Email Deliverability. I think you'll find it pretty valuable.
Aqeel_Akbar
Level 4

Re: "Email Bounces" trigger

Thanks guys,

We got a response from Marketo Support around this question, and they said that the "Email Bounced" trigger looks for hard bounces, not both.

Just FYI in case people stumble upon this thread!