What is the definition of the "email bounced" filter vs "email bounced soft" ? Does "Email Bounced" filter ONLY look for HARD bounces or does it include HARD and SOFT bounces?
Providers like Yahoo might initially bounce an email if they see a high volume coming through. There are numerous reasons why the email is bounced. Marketo will try to send the email again later.
Thanks for your quick response. I know the definitions of hard and soft bounced emails. I’m looking for Marketo’s definition of the Marketo filters found in a Marketo smart list.
There is an email bounced filter AND an email bounced soft filter. If I use the email bounced filter does it look for leads that have hard bounced ONLY or hard and soft bounced? There isn’t an email bounced hard filter so I assume the email bounced filter is used to final all hard bounces ONLY? I just need you to confirm the definitions if each of the Marketo filters in the image below.
+1 on Josh's answer. If you're looking for just hard bounces then use Bounced. If you're looking for just soft, then use Soft Bounced. If you want both, add both filters.