"Email Bounced Soft' vs "Email Bounced"

Anonymous
Not applicable

"Email Bounced Soft' vs "Email Bounced"

What is the definition of the "email bounced" filter vs "email bounced soft" ? Does "Email Bounced" filter ONLY look for HARD bounces or does it include HARD and SOFT bounces?

5 REPLIES 5
Robb_Barrett
Level 10

Re: "Email Bounced Soft' vs "Email Bounced"

Providers like Yahoo might initially bounce an email if they see a high volume coming through.  There are numerous reasons why the email is bounced. Marketo will try to send the email again later.

The Difference Between Hard Bounces and Soft Bounces [FAQs]

Anonymous
Not applicable

Re: "Email Bounced Soft' vs "Email Bounced"

HI Robb,

Thanks for your quick response. I know the definitions of hard and soft bounced emails. I’m looking for Marketo’s definition of the Marketo filters found in a Marketo smart list.

There is an email bounced filter AND an email bounced soft filter. If I use the email bounced filter does it look for leads that have hard bounced ONLY or hard and soft bounced? There isn’t an email bounced hard filter so I assume the email bounced filter is used to final all hard bounces ONLY? I just need you to confirm the definitions if each of the Marketo filters in the image below.

Josh_Hill13
Level 10 - Champion Alumni

Re: "Email Bounced Soft' vs "Email Bounced"

Bounced=Hard

Email Bounced Soft=Soft

Dory_Viscoglio
Level 10

Re: "Email Bounced Soft' vs "Email Bounced"

+1 on Josh's answer. If you're looking for just hard bounces then use Bounced. If you're looking for just soft, then use Soft Bounced. If you want both, add both filters.

Anonymous
Not applicable

Re: "Email Bounced Soft' vs "Email Bounced"

Great, thanks for confirming☺