"contains" vs. "starts with" filters

[Elise_Gordon]

Hi,

The starts with criteria is self-explanatory, but I'm wondering if the contains criteria is looking for the string in the entire field value. Example below...

"IBU-BBE" is always at the beginning of a program name (i.e. IBU-BBE_19039_None_ME_ES_Nurture_2017), never in the middle or anywhere else in the name.

Smart campaign filter is: Program Name not contains 'IBU-BBE'

If using not contains, will it recognize the string and exclude that program? Or do I need to use starts with?

Thanks for your help!

Elise

[SanfordWhiteman]

Contains is a superset of Starts With.

If the expression is always anchored at the beginning, use Starts With. This will also cut down on false positives where "ibu-bbe" accidentally appears elsewhere (remember, Marketo doesn't stop that string of characters from being in another position, it's on you to make it have special meaning).

[Sonali_Jadeja3]

Hi Elise,

You're better off using 'Starts with', since the phrase is always at the beginning for your programs.

If you use Not contains, it will exclude all programs which has IBU-BBE in start/middle or end of the program name. (for example, 2017_IBU-BBE01_Autoreponse would be excluded too).