Naor, can you share the document you found in the marketo library? I'd be interested in reading the literature on this topic.
To the experts...
Suppose I have 1 asset (1 program in mkto), but I've advertised it on multiple channels (Display ad, website, content syndication). How will I know which channel is being most effective in bringing in new names? Do I create a separate program for the same asset for a particular channel?