Programs in Engagement Stream - Content exhaustion

[Anonymous]

Hi,

I've added a program to an engagement stream. My flow steps within my program dictate the stream cadence. For example:

1. Wait 2 days

2. Send email X

3. Wait 3 days

4. Send email X

I have done this because the emails will not be sent at regular intervals.

Will my content 'exhaust' if I do this? I ask because I will need to move clients to another engagement stream once they reach the end of the flow steps.

Thanks

[Josh_Hill13 · Accepted solution]

You should do this in a regular drip campaign flow since it is an irregular cadence.

Marketo Engagements and Drip Nurturing - Boston User Group Dec 10 2013

if they reach the end of the drip, yes they would "exhaust" and your last flow step could have them enter the stream.

[Anonymous]

Thanks Josh. Yep already have it set up in a drip, but the last flow step seems to be the trick.