Program Member Custom Fields - Suggestions

Malik_Zafar2 · ‎06-16-2020

Curious how users are looking to utilize or implement Program Member Custom Fields.

What are some suggestions on how to best put this new custom object to work?

JD_Nelson · ‎06-17-2020

I've started implementing point-in-time values, which would be similar to the use-case for querystring capture, but I'm doing it more from a lifecycle stamp period. For instance, what programs did someone attend as a Prospect (or MQL) vs. as a Customer. You can start to get a feel for resonance of content and down the line, even a program-specific lifcecyle map.

In today's environment, you can query whether someone is an MQL or Customer, for instance, but not what they were when they performed a certain action; with PMCF you can tag that info to the program member.

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