Preventing duplicates caused by misspelled email address

[Anonymous]

Hi, I wonder if there is a way to prevent creation of a new duplicate record in Marketo when a person misspells the email address on the form.

[SanfordWhiteman]

As Juli suggests, not only can Marketo not do this natively, it's flatly impossible to detect duplicates based on email address alone. sanfordwhiteman@gmail.com isn't a "misspelling" of sanfordwhitman@gmail.com, for example. You always need other corroborating data.

[Julz_James · Accepted solution]

I don't think there is a way that Marketo can natively do that.  However, there are some partners that might be able to help, like Email Address Verification Service – Marketo LaunchPoint ? 

Or you could set up a smart campaign that merges leads if a certain number of fields are duplicates - like first name, last name, company name and job title?  Something that definitely shows the leads are the same person.

Hope this helps

Juli

[Anonymous]

Thanks, July and Sanford! Is it possible to create a smart campaign that merges duplicate record. I am not sure that such flow step exists.