Prerequisites for Email domain and IP configuration

[neelambakre]

Hi All,

My client is new to the Marketo instance who wants to set up Email domains within Marketo for Email deliverability. I have gone through the the available Marketo documentations for set up but couldn't get clear understanding of it. The document states to insert CNAME,SPF,MX records for this set up. Who will do this ?

Can someone please provide step by step set up guidelines for Email domain/IP set up ? Is this configuration needs to be done by Marketo support ? or We only need to configure it within instance ? What are the pre requisites which are expected from client end for this set up ?

Kindly advise.

Thanks & Regards,

Neelam

[Michael_Florin · Accepted solution]

Let's start here:

https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/deliverability/se...

You create the email domain. Meaning: You talk to the client's marketing team and ask them what their preferred from-email-domain would be. Usually something like "mail.example.com", where "mail" is the agreed upon subdomain. Some companies also like "hello.example.com" or something like that.

Then you add that domain/subdomain to Marketo, and Marketo creates Public Key and TXT value for that entry. Then you tell IT to add SPF and DKIM values to the DNS as described in the linked documents.
---

For Landing Page you will also need to define a subdomain. Like pages.example.com or content.example.com or whatever you like and whatever is not yet in use in your client's web cosmos. Because Marketo takes ownership of these subdomains.

https://experienceleague.adobe.com/docs/marketo/using/product-docs/demand-generation/landing-pages/l...

---

And here's the documentation for branded tracking domains: https://experienceleague.adobe.com/docs/marketo/using/product-docs/administration/email-setup/add-mu...

Hope this helps,
Michael