Post a Marketo form to a Salesforce custom object?

[Anonymous]

Is it possible at all to capture a Marketo survey-type form, and post that to a custom object in Salesforce, rather than just fields in a lead record?

I'm looking for different options to capture prospect responses to sales qualification questions.

Simply adding the 4 questions as fields in the lead record is not enough, because we want to be able to track different questions, different responses over time, and do reporting.

One way I can imagine doing it is via a SurveyMonkey type integration with Salesforce, and logging the responses to a Salesforce custom object that looks-up to the lead/contact record by email.

But a survey form could also be done in Marketo.

Note: Our reps would in all probability complete the form based on telephone responses.

I'm open to other suggetsions.

[Josh_Hill13]

Yes, you could do this. See developers.marketo.com or if the object exists in SFDC, you can ask it to sync in Marketo.

Why not just use the SurveyMonkey integration?

[Anonymous]

Marketo--as I've been told--cannot write from responses to custom objects. The SurveyMonkey integration is likely a good option. In addition, Marketo has the ability to leverage their custom object technology called Mobjects that can be associated with their lead table; essentially a place to store the survey responses--but this does require coding to build. Additionally Mobjects cannot be made visible in SFDC.