If a lead unsubscribes from all marketing communications, does it make sense to pause the lead from nurture or remove them completely? just trying to understand what best practice is - thanks.
If you remove them from the nurture then it will remove them completely from reporting, this usually not best practice. So, either you can pause them. Or, what I have done before is move them to an empty stream. We would put all of our leads that either unsubscribed or bounced into an empty stream called "Bad Data".
If you remove them from the nurture then it will remove them completely from reporting, this usually not best practice. So, either you can pause them. Or, what I have done before is move them to an empty stream. We would put all of our leads that either unsubscribed or bounced into an empty stream called "Bad Data".
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