Pausing a Lead

[Danielle_Wong]

Is there a way in either Salesforce or Marketo to pause as specific lead from receiving emails within a certain amount of time? I have a lead that seems like he might be interested in the future, but not right now, and I don't want this lead included in any emails sent out for the next 2-3 months, this way we don't keep bugging him, which may lead him to unsubscribe. Thanks

[Anonymous]

Hi Danielle,

You can use 'Marketing Suspended' functionality.

When you want to 'pause' a lead from getting an email, 'change data value' of marketing suspended = true

when you want to 'unpause' change that value back to false.

Any email Marketo sends, it will not include leads that are marketing suspended.

Rajesh

[Danielle_Wong]

Okay, thanks Rajesh!

Is there way to automate this so that once 3 months pass, this lead will be removed from the Marketing Suspended list?

[Anonymous · Accepted solution]

Yes. You can

If you want to suspend emails for 3 months, create a smart campaign like

1> Marketing suspended = true

2> wait for 3 months

3> marketing suspended = false

There are some gotchas w.r.t. preciseness of wait times but in your case, this way might be sufficient

Hope this helps.

Rajesh